The Crave

Weekly tips and stories that will help you do your job and make you smile (or groan).

By Jerry Virta June 16, 2022

The many layers of social media management with Monica Ciovică

What do a cake and B2B social media marketing have in common? 🍰

How many social media users are there globally?

Am I recording this while doing a TikTok dance? 🕺

Find answers to these questions and insightful chat around social media in B2B marketing in this week’s issue of The Crave.

I sat down with our social media magician, Monica, to discuss the impact and importance of strategic use of social media and why it’s essential to incorporate social media planning into content creation processes early on.

Have a listen and let us know how you use social media to your advantage in marketing! 💬

Posting with purpose

Check out this checklist for impactful social media posting! ⬇️

Let’s talk about it together!

Share your thoughts on LinkedIn using #thecravediscussion This week’s topic: What's your biggest challenge with social media management?

Currently craving

Consuming LGBTQIA+ content throughout the year is important. Pride month is a great opportunity to educate yourself and hear stories from the community ❤️ Here are some of my picks:

  • LGBTQ&A podcast by Jeffrey Masters Interviews public figures that are part of the LGBTQIA+ community, including Laverne Cox, Margaret Cho, and Trixie Mattel.
  • The Velvet Rage: Overcoming the Pain of Growing Up Gay in a Straight Man's World This book shares real stories of gay men and their experiences of navigating the world that's structured for straight-identifying people and dealing with shame. I can recommend this book to everyone.
  • Heartstopper, created by Alice Oseman (brought to screens by Netflix) Beautifully told story, focusing on queer teenagers. Seeing positive and heartwarming queer content makes my heart burst with joy.

We have quite some Pride content coming out very soon so keep your eyes peeled 👀🌈

Jerry Virta

Content Operations Specialist

About the author

I’m Foleon’s content governance police and quality gatekeeper. Besides telling people what to do, I enjoy creating written and visual content, wandering in nature, and consuming trash tv.

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