The Crave

Silos aren't all that bad, are they?

I'm not here to completely trash-talk working in silos. I've been guilty of doing it myself in the past. One could argue that it enables teams and individuals to focus more internally. But in the long term, it's not sustainable. You end up creating an environment where outside input and collaboration are discouraged. And when it comes to your marketing campaigns, you should get as much input as you can from your peers. For instance, if diversity, equity, and inclusion are important for your company, get input on whether representation is present in your campaigns. If design consistency is important to your company, get input on whether brand guidelines are being met, and so forth. When everybody is just doing their own thing, they're mainly concerned about self-preservation. That means that they only look to grow their silo, not the company as a whole. In other words, a silos approach won't help your company realize its content marketing goals. Strengthening transparency, encouraging open communication, and creating more pathways for collaboration can help your team break down silos if they've already formed.

Create more pathways for communication

As we gear up for Q2, we've compiled a list of OKRs for the team, creating personal and team-level goals for the departmental OKRs, and defining clear ownership for each. We use our project management tool, Monday.com, to view the progress of goals across sub-teams. It's also a great way for team members to see where they can collaborate or assist in helping reach goals. Breaking down silos is no easy task for a company, but there is nothing more powerful in a company than employees rowing fiercely in the same direction.