
The Crave
Weekly tips and stories that will help you do your job and make you smile (or groan).

By Sim Samra January 20, 2022
There’s nothing like boredom to make you write
Every author dreads that inevitable torture of not knowing what to write next. You sit down to start typing but find yourself staring at a blinking cursor. You have a fast-approaching deadline, but can’t complete the task. You finally have the time to create, but you have no idea what to create. In moments like these, it's easy to let your inner saboteur take over with a louder, more authoritative, voice saying; "See? I told you so. What were you thinking? You're not a creative person because creative people have tons of ideas, too many ideas even. And look at you. You've got nothing. You're a phony!” The good news is that the inner saboteur is (almost always) wrong. We all stumble to find inspiration sometimes.
My friend's dog always chose to sit on my favorite spot on the sofa.
The more I observed the dog, the more questions I had, triggering my stream of consciousness.

Every time I get stuck, I think back to a conversation I had with my favorite university professor who told me how all moments from life — no matter how mundane — could be used to fuel inspiration. “It's often the surprising ones — the memories you find buried under old letters, dried up biro pens, and half-used sellotape in the messy drawer — that inspire the most creativity," she said. Since I don't have an actual messy drawer to rummage through, I occasionally dive into my messy virtual drawer instead — aka, my Notes app. It's my favorite place to store (very) old passwords, good workout plans (that I never stick to), book recommendations (I've forgotten about), and a list of holiday destinations (that has grown over the last two years). Now and again, I'll scroll through it and come across old, boring, forgotten notes (some of which make no sense). One note from 2009 simply reads, "Lucy goosy" — a phrase my friend and I found hilarious one drunken night at university. The point that my professor was trying to make is that sometimes, a deep dive into your past can spark a dormant memory. It may not be the one you were searching for but could trigger or influence the direction of your writing and perhaps turn it into something more interesting, personable, and possibly better.
Another neat trick she taught me was to rephrase situations into questions. Doing so helps create a stream of consciousness that could open the floodgate to more ideas. Let me explain. I recently dog sat for a friend and noticed that his dog almost always chose to sit on my favorite spot on the sofa instead of his bed or the floor. The more I observed the dog, the more questions I had. Why did the dog sit on the sofa? Will my sofa get ruined? Does the dog feel uncomfortable on the floor? Is the dog trying to own my space? Does the dog even love me? Okay, maybe your train of thought won’t go exactly like that, but can you see how a dull thought could trigger such profound reflection? Why not try phrasing everything like a question? See what I did there? Who knows, you might end up writing your best work yet. Speaking of which, take a peek at what I’m currently craving 👀 ⬇️
Let’s talk about it together!
Share your thoughts on LinkedIn using #thecravediscussion This week’s topic: What memory recently made you smile?
Currently craving
- Reading: It was on a delayed train journey that JK Rowling conjured up a story of a bespectacled young boy with wizarding abilities. Check out Harry Potter and the Philosopher’s Stone.
- Listening: David Bowie once said, “I don’t know where I am going, but I promise it won’t be boring.” Neither were his songs. Give the Best of Bowie a spin.
- Writing: (Major plug alert!) Why not seize the moment by reading my last issue on ‘Becoming a seize the moment’ type of person.

Sim Samra
Content Marketer
About the author
I am a Content Marketer and one of the Foleon blog’s main curators. Born and bred in London. Honorary Amsterdammer. Liverpool FC supporter. Lover of carbs and puns. Horror movie fanatic.
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