The Crave
Weekly tips and stories that will help you do your job and make you smile (or groan).
By Sean Filidis February 3, 2022
Do you need passion to be a good writer (or a good lover)?
If you read job descriptions for content marketers, you'll nearly always see "passion" listed as a requirement. A quick look at LinkedIn yields some ready examples: "The ideal candidate has a passion for writing." "You are passionate about words and inspired by brevity." "You'd sacrifice the lives of your children to achieve the perfect paragraph." (Okay, I made that last one up.) Never mind that passion is quite impossible to measure — I mean, what, are they going to plug you into an ECG as you complete a writing assignment? — the whole idea that you need passion to be consistently good at something is silly. Or mostly silly, rather. From what I know about humans, passion is fleeting. It comes and goes. It ebbs and flows. It waxes and wanes — you know what I mean. Passion can be a powerful motivator, but it's transient. Nobody can sustain it indefinitely. Relying on it to fuel your work is risky because it will inevitably burn low — and when it does, you'll be left struggling and questioning your career choices. I like writing. Some days I feel passionate about it. Other days I don't. But I learned a long time ago that passion needs a counter-balance. It's only one side to the proverbial coin.
I learned a long time ago that passion needs a counter-balance. It's only one side to the proverbial coin.
So what's on the other side? Couples from countries where arranged marriages are the norm would say that Westerners place too much value on passion. Far more integral to a successful marriage, they say, is commitment. Of course, we don't like the thought of that. We all want to marry someone with whom we're madly in love — often forgetting that love is a combination of passion and commitment. Probably more of the latter. What carries you through when you're not feeling it? Yeah. Commitment. Dedication. Even routine. Westerners divorce each other (or quit their jobs) in droves when their infatuations appear to dwindle. Meanwhile, arranged marriage couples seem to grow more fond of each other over time. Our modern disposition says that passion — whether towards a person, a cause, or a profession like writing — ought to always precede commitment. But here’s the thing: it also works the other way around. Dedication begets passion. When we commit ourselves to something with steadfast resolve, it often causes passion to grow. And there’s a simple explanation for that: We tend to be passionate about things that we are good at and know a lot about — things in which we've invested time and energy. When it comes to writing, commitment, consistency, and resolve are far more important than excitement or even enthusiasm. Passion is a nice-to-have, but it will never be a constant. It shouldn’t be relied upon and it cannot predict skill. But it will grow as your expertise grows. As you write for years, gain specialized knowledge, and become an expert in your field, you'll find yourself more passionate about what you're doing because you've put in the work. Good writers and good lovers both know that real passion is cultivated.
Let’s talk about it together!
Share your thoughts on LinkedIn using #thecravediscussion This week’s topic: Do you need passion to be good at your job?
Currently craving
Here’s what I’m into right now.
- Reading: The Master and Margarita by Mikhail Bulgakov. My wife (no, not pre-arranged) finally pressured me into taking up this classic Russian language masterpiece. It doesn’t have aliens, but it’s gripping nonetheless.
- Listening: There are few artists I can listen to while working. Anything with vocals is off the table. Stars Of The Lid put out several ambient albums that are not only beautiful but unobtrusive and incredibly conducive to focus.
- Working on: We recently released a Foleon Doc called Marketing Power Plays that divulges some of the novel marketing tactics our own team uses with Foleon. It’s great to observe how much value we get from our own platform.
Sean Filidis
Senior Copywriter
About the author
Writer, tech junkie, marketer, musician, traveler, photographer. At Foleon, I’m generally in charge of words and enforcing strict company-wide comma quotas.